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Jess Lytle discusses how B2B marketers are actually using AI, emphasizing the importance of original content, expertise, and strategic tool adoption to create meaningful marketing experiences beyond AI-generated "slop".
Marketing leaders discuss how AI is transforming pipeline generation by identifying in-market buyers earlier, leveraging intent signals, understanding buying groups, and enabling more strategic, predictive approaches to driving revenue without increasing headcount.
A roundtable of email experts discusses cutting-edge email marketing strategies, exploring how to stand out in an AI-saturated inbox by focusing on human connection, personalization, and delivering genuine value across email, SMS, and in-app messaging.